Ideal marketing and promotion can get you vast exposure in the music industry. If you are a budding music producer then YouTube is the right platform for you. SoundCloud and Spotify are surely great channels for music promotion but YouTube has a bigger reach. Out of all the platforms, by far YouTube is the most used medium for listening music.
This trend began in 2008 wherein people would upload their music for people to listen it. As this trend coincided with the rise of electronic music, the result is that the majority of promo channels are pushing Electronic Dance Music (EDM). As this trend grew, EDM producers look forward for their work to be uploaded by big Record Labels on their YouTube.
To promote your music on YouTube, you can make your own channel and post your music. To drive traffic on your YouTube channel, you can link all your other social media accounts to it. You can submit your work to biggest promotional channels. The best way to submit content to them is to figure out who the channel operators are, to establish relationships with them and to submit via personalized emails. Select your finest work and submit it.