It seems like deleting old posts on IG is the new trend of artists to say “Hold on people. Something amazing is coming your way”. The very first time we witnessed this was when Taylor Swift deleted all her posts from Instagram before dropping her album ‘Reputation’. And, now Swedish Mafia House has joined the trail.
WHAT IS UP WITH SMH’S INSTAGRAM?
The trio came back together after years with a blast at Ultra Music Festival. It was a Euphoric moment for the audience and the fans out there. Since then, there have been hints dropped by the trio that ‘This is not it, something is coming up soon’.
Soon after the UMF appearance, talent manager of Steve Angello, Scooter Braun had put up an image of SHM on his Instagram Stories as: “The beginning.” This has stormed a whole new enthusiasm in their fans as they believe some announcement will be soon made by SMH.